Our work
ROXANE Group – meetings with nature protection organizations
The WWF campaign against plastic is on everyone’s mind. The government and the European Union are considering restricting the use of single-use plastic. Groupe Roxane, the 3rd largest spring water group and owner of the leading brand sold in France – Cristaline – wanted to meet with nature protection organizations to present its approach…
Chances Conseil has drawn up a set of arguments reminding us that the sale of bottled spring water (as well as mineral water) is strictly governed by health regulations, which stipulate that it must be bottled in its catchment area; and that:
- Bottled water is the water we drink when we have no water,
- Cristaline is never sold more than 200km from its extraction site.
- The Cristaline plastic bottle is the most plastic-efficient bottle on the market (lightweight, it requires less plastic to manufacture than heavier bottles).
- Nature is preserved in the vicinity of catchment areas.
- The Roxane group has invested in a plant to recycle plastic bottles.
- Several meetings were held with various environmental protection organizations.